MAIN STREET REVITALIZATION INITIATIVE

The Ontario government is investing $26 million to support and grow small business through the Main Street Revitalization Initiative. The fund has been designed to support small businesses within main street areas by providing funds to municipalities to implement local Community Improvement Plans and/or encourage strategic public investments in municipal and other public infrastructure within main street areas.
 
Program Administration – OMAFRA-AMO Partnership
Main Street Revitalization funding is transferred from the Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA) to the Association of Municipalities of Ontario (AMO) for delivery to single-tier and lower-tier municipalities (excluding the City of Toronto). AMO transfers funding directly to eligible municipalities using an allocation formula developed by OMAFRA. Municipalities identify and approve projects.
 
Project Eligibility
Note: Municipalities should review the Municipal Funding Agreement for full information on project eligibility.

Municipalities may use funding to implement financial incentives programs in Community Improvement Plans. Financial incentives programs provide municipal grants or loans to property owners or small businesses to improve a designated area within a municipality. Financial incentives are provided for priorities such as fa├žade improvements, signage, accessibility upgrades, community energy efficiency, etc.

Municipalities may also use funding for public infrastructure that will improve the success of small business, including local tourism. Municipalities may choose to use this funding for downtown streetscaping projects, such as: sidewalk or parking improvements and new street furniture; installation of new signage and banners to improve wayfinding; and improvements to parks and recreation facilities.