London, Ontario, August 25, 2011. A P.J. Marshall Plaque Award was presented to the City of Mississauga for its “MiWay” mobile website that offers mobile access to scheduled departure times for any bus stop.

The award was presented August 24 – the last day of the 2011 AMO Conference in London.  The “MiWay” site offers riders convenient, mobile access to scheduled departure times for any bus stop.   A Plaque Award recognizes projects that exemplify all of the P.J. Marshall Award’s criteria: innovation, tangible benefits, improved efficiency, innovative financing and transferability.

“We have to be more conscious of and give credit to those municipalities that make an effort to think outside the box,” said Hazel McCallion, Mayor of Mississauga.  Mississauga wants to be creative, and the real value of the award is that it encourages this kind of creativity in all municipalities."

Mississauga Transit ridership is growing and the “MiWay” mobile website puts the customer at the centre of the transit system.  It allows riders to select a bus route, view the next three departure times for a specific stop, as well as any service alerts such as detours – all from a handheld device.  So far, data shows that transit riders are finding the site relevant and easy to use.

“All cities are looking for efficient and effective ways to deliver great customer service and the “MiWay” mobile website is a terrific example of being able to serve customers while they’re out and about living their daily lives,” said Janice Baker, City Manager and Chief Administrative Officer for the City of Mississauga.  “Mississauga transit carries 45 million riders per year and we’re thrilled that our staff were able to innovate a great customer solution for them.”

The P.J. Marshall Award is an annual competitive process organized by AMO.  Awards acknowledge municipalities that have demonstrated leadership and innovation in public-private partnerships.  Submissions by Ontario municipalities are judged by a panel on their creativity and success in implementing new, innovative ways of serving the public.  This year, two Plaque Awards and two Certificates of Merit were awarded.

AMO is a non-profit organization representing almost all of Ontario’s 444 municipal governments.  AMO supports strong and effective municipal government in Ontario and promotes the value of municipal government as a vital and essential component of Ontario and Canada’s political system. 

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