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About the Facilitator:
These sessions are being designed and delivered by Brian Lambie,
Principal of Redbrick Communications. As AMO’s primary media
contact, Brian deals with media on a daily basis, taking calls from the
most senior reporters at Queen’s Park to the most inexperienced
reporters at your local newspaper. He has trained hundreds of
public and private sector officials in the past decade and is a popular
conference speaker. His clients include municipalities, Ontario
government ministries and private companies.
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AMO brings to you a new Media and Communications program this Fall. This
full-day course will cover content such as:
- Communicate complex information in plain
language
- Craft and deliver messages that stick
- Handle difficult conversations
- Pursue media relations more effectively (good
news or bad)
- Hold practical, effective public
consultations
- Manage communications better as a
team
- Practical media relations objectives
- What makes news and why
- Understanding different types of media and
reporters
- How best to manage issues and media inquiries
(individually and organizationally)
While this session is designed with municipalities in mind, the
content is broadly applicable. AMO members are welcome to
encourage other public agencies, or to invite local businesses or
business associations to participate. Group rates are available for
municipalities that want to use these sessions as community development
opportunities.
Dates and Locations:
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Location
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2010
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Kingston
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June 1
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Windsor
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Aug 19**
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** The Windsor session will be post the AMO Annual
Conference.
All sessions will be full-day sessions (9:00 am – 4:00 pm) with
registration at 8:30 am and lunch provided.
> Register online: Click
here.
> Download registration form: Click
here
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