In 2003 everyone was clamouring for a myspace page. Today, though the social media platform exists, it can no longer compete with Twitter, FaceBook, LinkedIn, YouTube, Google+, Twitter, Disqus, Instagram, SnapChat, and Reddit to name a few.

In our personal lives, using social media is quite easy:  type a thought, and press send. However, in the municipal context, both as elected officials and staff there is an art to using social media. AMO along with the session presenters Redbrick Communications are pleased to present the 2018 Social Media Webinar Schedule:

All sessions run from 12:00 pm to 1:00 pm ET.

Session Dates and Topics:

Webinars have a maximum capacity of 80 attendees. Reserve your virtual seat today.
 Image from Pexels.com of blurred FB iconDate: September 12, 2018
Getting the Most Out of Facebook
Facebook remains the dominant social media platform globally, but the channel itself is evolving and changing – will it impact your use of the channel?  This webinar will help you understand how to leverage the platform to effectively engage your community, create compelling content, and measure your impact.



 
Image from Pixabay.com of a troll dollDate: October 10, 2018
Managing Trolls, Negative Comments & Really Angry People

Unfortunately, social media is not always used for good. Municipal staff and elected officials are regularly challenged by angry Facebook groups, harmful posts, and online ranting that often doesn’t go away easily. This webinar will help you move away from the emotion of the moment and make wise decisions to respond (or not) in a way that is helpful, not harmful. Drawing from true examples, you’ll get practical advice to maintain a positive reputation and come out ahead.

  
Social Media Planning IconAvailable as a recorded session. Click here to purchase access.
Social Media Planning
Like every communications tool, social media works best when you have a plan. This session will walk you through how to develop a strategic social media plan that ensures you are reaching the right audiences, at the right time, with the right content. Given shifting local media landscapes, using these direct channels well is even more essential to reaching your key audiences.


  
Social Media Best Practises IconAvailable as a recorded session. Click here to purchase access.
Social Media Best Practises - Three Case Studies
Municipal governments in Ontario are trying different ways to manage social media platforms.  We’ll do a deep dive into three different models of social media management –a larger municipality that is managing dozens of social media accounts, a mid-sized municipality experimenting with greater staff access to improve engagement, and a smaller, rural government that is managing social media with little staff and fewer resources. We’ll focus on lessons that everyone can take away and use everyday.


  
Social Media Webinar on Video Content Icon Available as a recorded session. Click here to purchase access.
Creating Compelling Video Content that Fits Your Plan
Audiences are consuming content through videos more than ever before. But when is the right time to use video? Just like any other tool, you want to have a plan. This webinar will focus on understanding when to use video and how to create compelling stories -- even when budgets and resources are limited. We’ll also look at how to leverage and promote content once you have it.