Social Media spelled out with scrabble tiles next to a phone showing the FaceBook appIn 2003 everyone was clamouring for a myspace page. Today, though the social media platform exists, it can no longer compete with Twitter, FaceBook, LinkedIn, YouTube, Google+, Twitter, Disqus, Instagram, SnapChat, and Reddit to name a few.

In our personal lives, using social media is quite easy:  type a thought, and press send. However, in the municipal context, both as elected officials and staff there is an art to using social media. This six-part series will look at effective ways to use and leverage social media, plain language writing, and much more.

“Social media and technology are not the agents of change. They are just the tools. We the connected people are the agents of change.”

Stuart J. Ellman, President, 92Y


How to be a Positive Agent for Change

Join AMO and Redbrick Communications on October 18, 2017 for a one-hour lunch time webinar that explores Stuart’s statement and how you can leverage your influence and your community to be a positive agent for change on social media.

At the end of this webinar we’ll have looked at:
  • The power of social media today
  • The recipe and ingredients to a positive campaign
  • Developing compelling, positive content
  • How you can turn a negative to a positive
  • All this and more will be shared with participants through the use of case studies and examples.

Date: October 18, 2017
Time: 12:00 pm (Noon) to 1:00 pm
Location: At Your Desk
Cost: AMO Members: $70  | Non-Members $90

Leveraging the Power of Youtube

Date: November 15, 2017
Time: 12:00 pm (Noon) to 1:00 pm
Location: At Your Desk
Cost: AMO Members: $70  | Non-Members $90

What You Will Learn:

  • YouTube 101: channels, likes
  • Telling your story with video
  • When to use video
  • Linking videos with your website or other social media channels
  • How to create a YouTube channel
  • Other available video platforms
  • Measuring success
Please Note: Upon registration you will receive a standard event confirmation. Seven business days prior to the scheduled webinar you will receive an additional confirmation containing details on how to log-on to the session. This e-mail will include your username and password to access the session as well as instructions to test your system so that you can interact and hear the content.