image of a emergency button on a keyboard

Social Media During a Crisis - February 12, 2020

Social media is both powerful and dangerous in times of crisis. You can provide critical updates in real-time, but just as easily create confusion and add to the chaos. The key is to include social media in your crisis communications plan so that you’re not scrambling to create content in a high-pressure situation. We will draw on real-life examples to guide you through social media use during a crisis. 

image of mobile phone mousetrap

When Facebook Attacks - February 26, 2020

Even the most minor issue can become unmanageable when false claims and misinformation are spread through a local Facebook group. Almost every issues management scenario now includes a social media component. This webinar will help you learn how to navigate angry online groups with practical advice to maintain a positive reputation and come out ahead.

image of a hands on keyboard

Creating Compelling Content - March 25, 2020

With thousands of social media posts issued every second, competition for your audience’s attention is fierce. We’ll draw on plenty of real-life examples to illustrate the type of content that is shared versus posts that fall flat. This session will include tips on writing for social media, the importance of plain language, taking good photos and videos, and how to navigate live streaming.


Also available:

On Demand -