Elected officials live in the spotlight. The rise of social media and decline of local news have changed the communications landscape. This session will help you learn how to promote good news, manage issues professionally, and to leverage traditional and social media. Most of all, this session will help elected officials communicate effectively and sleep soundly.

on the agenda

This half-day session will cover:
  • general theory on why media relations is important,
  • the different types of media,
  • the changing media landscape,
  • what makes news and why,
  • interview preparation,
  • how to answer questions well, and
  • how to deliver strong photo and video images.

Workshop Details

  • Cost: Registration includes all all materials - $360 plus HST ($406.80)
  • Registration Open to: Newly-elected and returning elected officials and municipal staff. We encourage municipal staff in attendance to accompany an elected official.
  • Dates and Locations: Registration opens at 8:30 am with sessions running from 9:00 am to 12:00 pm
    • January 27: Toronto (Sheraton Hotel Toronto)
      • Session prior to ROMA Conference
    • May 1: Pembroke (Best Western Pembroke Inn)
      • Session prior to OSUM Conference
    • August 18: Ottawa (Westin Hotel Ottawa)
      • Session prior to AMO Conference


AMO presents this course in partnership with Redbrick Communications.
Click here to check out what else they offer, let them know AMO sent you.

We Also Offer:

As a Member of Council Workshop   Land Use Planning  Municipal Leadership Essentials