In 2003 everyone was clamouring for a myspace page. Today, though the social media platform exists, it can no longer compete with Twitter, FaceBook, LinkedIn, YouTube, Google+, Twitter, Disqus, Instagram, SnapChat, and Reddit to name a few.

In our personal lives, using social media is quite easy:  type a thought, and press send. However, in the municipal context, both as elected officials and staff there is an art to using social media. AMO along with the session presenters Redbrick Communications are pleased to present the 2018 Social Media Webinar Schedule:

All sessions run from 12:00 pm to 1:00 pm ET.

Session Dates and Topics:


Full session descriptions will be posted shortly. Webinars have a maximum capacity of 75 attendees. Reserver your virtual seat today.
 
Date: February 14, 2018
Social Media Survey Results
Most Ontario municipalities are using social media and they’re becoming more creative and sophisticated in how they do it. Redbrick Communications’ annual social media survey looks at how the social landscape is changing and how you can adapt. Besides sharing the results of the 2017 survey, this webinar will share case studies, lessons learned from the past year and insights into platforms, like Instagram and Snapchat.
 
Date: March 14, 2018
Social Media in Emergency Situations
Social media is both powerful and dangerous in times of crisis. Information travels quickly and while it allows emergency responders and municipalities to keep their communities up to date with accurate information, it can just as easily create confusion and add to the chaos. We’ll guide you through how to prepare for and use social media as part of your emergency communications plan, learn from at real-life examples and give you strategies to respond effectively under pressure.
 
Date: April 18, 2018
Best Practices – Three Case Studies
Municipal governments in Ontario are trying different ways to manage social media platforms.  We’ll do a deep dive into three different models of social media management –a larger municipality that is managing dozens of social media accounts, a mid-sized municipality experimenting with greater staff access to improve engagement, and a smaller, rural government that is managing social media with little staff and fewer resources. We’ll focus on lessons that everyone can take away and use everyday.
 
Date: May 16, 2018
Social Media Planning
Like every communications tool, social media works best when you have a plan. This session will walk you through how to develop a strategic social media plan that ensures you are reaching the right audiences, at the right time, with the right content. Given shifting local media landscapes, using these direct channels well is even more essential to reaching your key audiences.
 
Date: June 13, 2018
Creating Compelling Video Content that Fits Your Plan
Audiences are consuming content through videos more than ever before. But when is the right time to use video? Just like any other tool, you want to have a plan. This webinar will focus on understanding when to use video and how to create compelling stories -- even budgets and resources are limited. We’ll also look at how to leverage and promote content once you have it.
 
Date: September 12, 2018
Getting the Most Out of Facebook
Facebook remains the dominant social media platform globally, but the channel itself is evolving and changing – will it impact your use of the channel?  This webinar will help you understand how to leverage the platform to effectively engage your community, create compelling content, and measure your impact.
 
Date: October 10, 2018
Managing Trolls, Negative Comments and Really Angry People on Social Media

Unfortunately, social media is not always used for good. Municipal staff and elected officials are regularly challenged by angry Facebook groups, harmful posts, and online ranting that often doesn’t go away easily. This webinar will help you move away from the emotion of the moment and make wise decisions to respond (or not) in a way that is helpful, not harmful. Drawing from true examples, you’ll get practical advice to maintain a positive reputation and come out ahead.