AMO Launches Make Your Municipal Move Campaign
Municipalities across Ontario play a critical role in delivering the services and infrastructure that communities rely on every day: from roads and recreation, to planning, environmental protection and public safety. Municipal services and infrastructure are delivered by workers across Ontario. These careers offer competitive compensation and benefits, job security, and the opportunity to make a real, lasting impact close to home.
‘Make Your Municipal Move’ is AMO’s province-wide campaign launched under AMO’s Municipal Workforce Development Project. The campaign is designed to reintroduce municipal careers as meaningful work, with opportunities for Ontarians of any education background or experience level.
Why this Campaign Matters
Municipalities across Ontario are facing growing challenges in attracting and retaining the workforce needed to meet current and future service demands. This challenge is not driven by a lack of interest in meaningful work – but by a lack of awareness.
Since 2022, through the Municipal Workforce Development Project, AMO has worked with municipalities, municipal staff associations, and post-secondary partners to build the municipal talent pipeline and support the recruitment and retention of municipal staff. Make Your Municipal Move responds directly to a key priority in AMO’s Workforce Development Project Roadmap to build public awareness of what local government does and municipal career opportunities.
Get Involved
AMO is providing the opportunity for municipalities to participate and align local outreach with province-wide messaging through a Campaign Toolkit.
This toolkit includes guidance and ready-to-use graphics and captions to help you amplify information about municipal careers and the important role of local government with minimal effort.
There are two versions of the toolkit available to download:
To help you make use of the toolkit and clarify any questions, join AMO's campaign webinar on March 3rd from 12:00 - 1:00 pm.
Register for campaign webinar here
Who should attend? All are welcome. We encourage municipal human resources and communications staff, and hiring managers to join us in learning how to maximize this campaign's potential.
