Request for Proposals (RFP)
Request for Proposals to Provide Services
Municipal Careers Advertising Campaign
AMO is soliciting proposals for the development of a public advertising campaign promoting municipal careers in Ontario. The advertising campaign is intended to improve public awareness of what local government does and municipal career opportunities primarily amongst secondary and post-secondary youth and new Canadians. Fundamentally, the goal is to reach audiences that represent the next generation of community builders.
AMO anticipates that the campaign will focus primarily digital advertising (web, social media, and podcasts), and may also include physical placement in select Ontario regional markets through transit advertising, post-secondary campuses, and multicultural/ethnic media. The full campaign plan and exact composition of advertising tactics and assets will be developed through market research, the advice of the selected firm, and final budget.
Summary of questions received by April 15 and answers.
Key Dates:
RFP issued: March 25, 2025
Full RFP submissions due: April 30, 2025, 2:00 p.m. ET
Request for Proposals to Provide Services
Municipal Candidate Attraction and Voter Turnout Advertising Campaign
AMO is soliciting proposals for the development and deployment of a public affairs campaign focused on two objectives:
- Increase the number and diversity of candidates running in the 2026 municipal elections; and
- Increase voter turnout in the 2026 municipal elections
The campaign will highlight the rewards of municipal political life and mitigate the risks of running for office through information, resources and supports. The key narrative in this element of the campaign will be to rebalance the current risk-reward dynamic with a focus on the value, importance and inspiration of community achievement. We are aiming to change the narrative from one of negativity and fear to opportunity and success by celebrating the rewards of municipal office.
The campaign will also include a strategy to get out the vote highlighting, for Ontario’s residents, the importance of voting in municipal elections building on the understanding of personal motivation as a major driver for voting intention. One of the main motivators for voter turnout is for people to understand the importance and role of local government—believing that local government is relevant in the voter’s life and that their vote will make a difference.
The campaign can focus on digital advertising (web, social media, and podcasts), and may also include physical placement in appropriate Ontario regional markets through transit advertising, post-secondary campuses, and multicultural/ethnic media. The full campaign plan and exact composition of advertising tactics and assets will be developed through market research, the advice of the selected firm, and final budget.
Key Dates:
- RFP issued: April 24, 2025
- Questions/clarifications due for response: May 8, 2025, 4:00 p.m. ET
- Responses to questions posted: May 12, 2025, 4:00 p.m. ET
- Full RFP submissions due: May 22, 2025, 2:00 p.m. ET